Targeting Beginners

There is an issue that I have been aware of for a long time but have only recently been able to put my thoughts together: software influencers who target beginners.

They choose software as a topic (which is already hyped) and they choose the beginner level where the most people are. With this strategy, your number of potential customers is tens of times higher than it would normally be.

I say customers because those influencers always sell something. It could be a course or it could be their goal to get followers. Whatever their purpose, it bothers me that a newcomer to the industry is being confused by these idiots. I’m so tired of seeing “here are different AI recommendations for different fields” or “here are all input types in HTML” posts once a week.

This trend is not only misleading but also potentially harmful to those just starting in the industry. Beginners are bombarded with shallow content that prioritizes clicks over quality. This often results in an overwhelming amount of information that can be more confusing than helpful.

The real problem is that newcomers get caught up in this hype and lose sight of what really matters. They’re trying to keep up with all these “Top 10” lists and “Essential Tools” posts, instead of focusing on building something. This is where the trouble starts. They jump from one shiny thing to another, never really mastering anything.